Our Cookie Policy

COOKIE POLICY

Please read this Cookie Policy carefully. It contains important information about who we are and how we use cookies on our website. This Cookie Policy should be read in connection with our Privacy Policy [INSERT LINK] which sets out why and how we collect, stored and use your personal information. 

This Cookie Policy is issued on behalf of Noble Foods. When we mention “Noble Foods”, “we”, “us” or “our” in this Cookie Policy, we are referring to the relevant Noble Foods company responsible for controlling your personal data.   

We or our permitted service providers use cookies and similar technology (such as pixels, local storage objects and similar devices) when you interact with our website or when we send you communications, to enable effective and efficient operation of our website, and to improve the performance and enhance your user experience. This Cookie Policy explains how we do that. We do update this Cookie Policy from time to time and updated will be posted to this page. You may also be presented with our cookies consent banner where we change our cookies or there is a change in law which requires us to update our processes. This version of the Cookie Policy was last updated 15 June 2021.

What are cookies?

Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. We use the term “cookies” in this Cookie Policy to refer to all files that collect information in this way (including pixels summarised below).

There are many functions cookies serve. For example, they can help us to remember your username and preferences, analyse how well the website is performing, or even allow us to recommend content we believe will be most relevant to you.

Certain cookies contain personal information – for example, if you click to “remember me” when logging in, a cookie will store your user identifier. Most cookies will not collect information that identifies you but will instead collect more general information such as how users arrive at and use the website.

What is a pixel?

Tracking pixels are transparent graphic images (sometimes called web beacons or tracking beacons) that are placed on certain pages of our website. A tracking pixel collects certain electronic information from your webpage’s header, such as your IP address or browser and your location, which may be forwarded to an advertising platform for the purpose of providing advertising to you that is based on your personal interests. We also use tracking pixels provided by certain tools to allow us to see how you interact with our email marketing or website e.g. to determine whether a recipient opened the email or accessed a certain link.

The cookies we use

The list below represents a comprehensive list of all cookies set on our website. 

Noble Foods may use the following categories of cookies:

Strictly necessary

These are cookies that are required to enable the core operation of our websites or provide services explicitly requested by you. They include, for example, cookies that enable you to log into secure areas of our websites, provide security features, network management and accessibility. You may disable these by changing your browser settings but this may impact how the website functions and it may not operate properly.

Measurement 

They allow us to recognise and count the number of visitors and to see how visitors move around our websites when they are using it. This can help us improve the service or create and analyse content tests to allow us to optimise the experience for future users. These cookies collect information in a way that does not identify anyone.

Basic Interactions & Functionality

These are used to recognise you when you return to our website, as well as allowing you to access certain features on our website. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region). If you disable these cookies, certain features on our website may not operate properly.

Experience Enhancement

These trackers help us to provide a personalized user experience by improving the quality of your preference management options, and by enabling the interaction with external networks and platforms.

Targeting & Advertising 

These record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed to you more relevant to your interests. We may also share this information with third parties for this purpose.

We may combine the information we collect through cookies and pixel tags with other information we have collected from you, based on our legitimate interest, as this information may be used to improve our website, personalize your online experience, tailor our communications with you, determine the effectiveness of our advertising, and for other internal business purposes.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.


Consent to our use of cookies

The law allows us to store cookies on your computer if they are essential to the operation of our website. We need your consent to set non-essential cookies on your computer.

When you use our website for the first time we give you the opportunity to accept or decline non-essential cookies. You can withdraw your consent at any time by clicking the “Tracking Preferences” tab in the bottom right corner of your web browser. You will then be presented with the setting page where you can choose to accept or reject the different categories of cookies.

Declining cookies

You can reject cookies by following the steps noted above or by activating the setting on your browser that allows you to refuse the setting of all or some cookies. For information about this you should look in your browser’s ‘help’ facility. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

The links below show you how to disable cookies in some common browsers:

If you have previously used the website and no longer wish to accept cookies, you should be aware that some cookies will have been set. You may delete these cookies at any time by following the instructions at: HTTPS://WWW.ABOUTCOOKIES.ORG/HOW-TO-DELETE-COOKIES/

More information on cookies can be found on ALLABOUTCOOKIES.ORG. In addition, the Digital Advertising Alliance (DAA) also provides a website that allows you to opt-out of cookies (and/or pixels) for various participating companies at www.optout.aboutads.info. The Network Advertising Initiative also provides an opt-out page at http://optout.networkadvertising.org/?c=1. It is also possible to opt-out of Google’s Ad Personalisation here: https://adssettings.google.com/authenticated?hl=en#display_optout

Our use of cookies

The table below provides more information about the cookies we use and why: 

Cookie Type
Name
Description
Category of Data

Targeting and Advertising

Facebook Lookalike Audience (Facebook Ireland Ltd)

Facebook Lookalike Audience is an advertising and behavioural targeting service provided by Facebook Ireland Ltd that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behaviour to Users who are already in a Custom Audience list on the base of their past use of this Application or engagement with relevant content across the Facebook apps and services. 


On the basis of this data, personalised ads will be shown to Users suggested by Facebook Lookalike Audience.

Cookies; Usage Data

Measurement (Analytics) 

Google Analytics (Google Ireland Limited)

Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the data collected to track and examine the use of the website, to prepare reports on its activities and share them with other Google services.


Google may use the data collected to contextualize and personalize the ads of its own advertising network.

Cookies; Usage Data.

Measurement (Analytics)

Facebook Custom Audience (Facebook Ireland Ltd)


Facebook Custom Audience is a remarketing and behavioural targeting service provided by Facebook Ireland Ltd that connects the activity of this Application with the Facebook advertising network. Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.

Cookies; email address.

Measurement (Analytics)

Facebook Remarketing (Facebook Ireland Ltd)

Facebook Remarketing is a remarketing and behavioural targeting service provided by Facebook Ireland Ltd that connects the activity of this Application with the Facebook advertising network.

Cookies; Usage Data.

Measurement (Analytics)

Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Usage Data

Duration of cookies

  • Session cookies – These cookies are temporary and expire once you close your browser (or once your session ends).
  • Persistent cookies — This category encompasses all cookies that remain until you erase them or your browser does, depending on the cookie’s expiration date. All persistent cookies have an expiration date written into their code, but their duration can vary for each category or specific cookie. If you require more information regarding the duration of a particular cookie used by Noble Foods please contact us on the email below.

Google Analytics

We use Google Analytics. The information generated by the Google Analytics cookie (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Service, compiling reports on activity and providing other services relating to activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where third parties process the information on Google’s behalf.

To see more information on the cookies set by Google Analytics see: COOKIES AND GOOGLE ANALYTICS.

To opt out of being tracked by Google Analytics across all websites visit HTTPS://TOOLS.GOOGLE.COM/DLPAGE/GAOPTOUT

Contact details

If you have any questions or would like to discuss our use of cookies further, you can contact us at:

Gü®, Gü INDULGENT FOODS LTD.
DUNMOW ROAD, 

BISHOPS STORTFORD, 

CM23 5PA, UNITED KINGDOM


Email address: GUTOYOU@GUPUDS.COM

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.